Google is not your competition
"Google is not your competition, Google is the environment". Rich Skrenta writes in Winner-Take-All: Google and the Third Age of Computing
how Google is has become the starting page for the internet, the favourite in online advertising and how it can use this market power to press into other verticals.
This article is a part of Lars Trieloff's weblog. If you like this article please subscribe to my feed and get automatically notified of updates.
how Google is has become the starting page for the internet, the favourite in online advertising and how it can use this market power to press into other verticals.
According to Rich, web companies should not try to compete with Google, but should try to align with Google and understand themself as Google companies that use Google search and Google adwords to drive customers, use Google checkout for the payment, Google Account Authentication for single-sign-in, and so on. In the end of this process Google will own the internet and you have to live with it.
This article is a part of Lars Trieloff's weblog. If you like this article please subscribe to my feed and get automatically notified of updates.
I am Product Manager for Collaboration and Digital Asset Management at